Image Consulting · Since 2024

Clearly Measured. Personally Set.

Data-driven image consulting for enterprises, institutions, and professionals. We turn subjective aesthetics into a measurable standard.

02 About APLs

Step Into the Standard

Access measurable frameworks for image consulting. Receive evidence-backed direction from certified practitioners across Korea, Japan, and China.

A quiet standard, built deliberately.

APLs was founded in December 2024 as a Seoul-based corporation dedicated to replacing subjective beauty judgment with measurable frameworks. We operate three specialized sub-brands under one governance structure. Our work spans individual diagnosis, professional certification, and enterprise consulting.

4
Studios
Busan · Seoul
Osaka · Shanghai
13,000+
Records
Diagnostic data indexed
4
Languages
KR · EN · JP · CN
2024
Established
Korean corporation
Studio · APLCOLOR Busan · 16:9
Method · Measurement Session · 16:9
Teaching · KCFB Certification · 16:9
04 What We Do

Five Integrated Practices

  1. Personal

    Diagnosis

    Personal color, face shape, and body analysis via calibrated colorimetry and proprietary frameworks.

    Explore APLCOLOR
  2. Professional

    Certification

    Practitioner training and formal qualifications issued by KCFB, our affiliated certification body.

    View KCFB Programs
  3. Corporate

    Consulting

    Enterprise and institutional image consulting engagements, including government and international projects.

    See Engagement Types
  4. Educational

    Training

    Structured curricula for beauty, hair, and fashion industry professionals to adopt the APLs method.

    Browse Courses
  5. Technology

    Tools & Data

    Diagnostic instruments, drape sets, teaching materials, and AI agents built on our proprietary dataset.

    See Toolkit
03 How We Work

From Observation to Standard

Step 01

Measure

Calibrated colorimeters capture LAB values from skin, hair, and iris. No subjective judgment enters the process.

Step 02

Analyze

Data is mapped against our 13,000+ record database using proprietary algorithms to identify patterns and classifications.

Step 03

Consult

KCFB-certified practitioners integrate color, face shape, and body analysis into a unified image strategy.

Step 04

Set Standard

A personalized reference document is delivered: measurable, reproducible, and independent of any single consultant.

04 Our Programs

Structured Pathways for Every Level

Fig. 01 — Diagnostic Session · 16:10
Diagnosis

APLCOLOR Intensive

A comprehensive personal diagnostic session covering color analysis, face shape mapping, and body proportion assessment. Conducted in our studios with calibrated instruments.

2–3 Hours In-Studio Individual
Learn More
Fig. 02 — Certification Class · 16:10
Certification

KCFB Professional Program

A 12-week practitioner certification covering colorimetry theory, diagnostic methodology, and client consulting. Graduates receive KCFB credentials with format KCFB-YYYY-NNNN.

12 Weeks Hybrid Cohort
View Curriculum
Fig. 03 — Enterprise Workshop · 16:10
Consulting

Enterprise Engagement

Tailored consulting for corporations and institutions. Includes executive image audits, team workshops, and organizational image standards development.

Custom On-Site / Remote Group
Request Proposal
05 Our Courses

Explore the Catalogue

01
Diagnosis

Personal Color Foundation

Learn the science behind personal color analysis. Covers LAB color space, skin undertone measurement, and seasonal classification.

8 Hours Online Beginner
02
Diagnosis

Face Shape & Body Analysis

Systematic frameworks for face shape classification and body proportion assessment using measurement-based criteria.

6 Hours In-Studio Intermediate
03
Certification

KCFB Level 1 Practitioner

Foundation-level certification. Master colorimetry basics, diagnostic drape techniques, and client communication protocols.

6 Weeks Hybrid Certification
04
Certification

KCFB Level 2 Senior Analyst

Advanced certification for experienced practitioners. Covers complex cases, integrated consulting, and mentorship skills.

8 Weeks In-Person Advanced
05
Training

Beauty Industry Workshop

For salon owners and beauty professionals. Integrate evidence-based color consulting into existing service menus.

2 Days On-Site Professional
06
Tools & Data

Colorimeter Calibration Lab

Hands-on training with the LS170 colorimeter. Covers setup, calibration, measurement protocols, and data entry.

4 Hours In-Studio Technical
06 Experts & Partners

KCFB Certified Practitioners

Fig. 01 — Portrait · 3:4

Lim Kyung Eun

Founder & Lead Consultant

KCFB-2024-0001
Fig. 02 — Portrait · 3:4

Kim Soo Jin

Senior Color Analyst · Seoul

KCFB-2024-0012
Fig. 03 — Portrait · 3:4

Tanaka Yui

Lead Analyst · Osaka Studio

KCFB-2024-0034
Fig. 04 — Portrait · 3:4

Wang Li

Lead Analyst · Shanghai Studio

KCFB-2024-0045
Fig. 05 — Portrait · 3:4

Park Min Jee

Body Analysis Specialist · Busan

KCFB-2024-0056
Fig. 06 — Portrait · 3:4

Lee Hana

Training Director · KCFB Academy

KCFB-2024-0067
Fig. 07 — Portrait · 3:4

Choi Yerim

Colorimetry Researcher

KCFB-2025-0078
Fig. 08 — Portrait · 3:4

Sato Haruka

Consultant · Osaka Studio

KCFB-2025-0089
Strategic Partners
APLCOLOR KCFB KimVsTiger